Under Maserati’s new customisation program – ONE OF ONE, the house of Trident launches the exquisite Maserati Levante GTS ONE OF ONE at the 2019 New York International Auto Show.  What’s special about this new custom variant? Well the car is entirely personalized for Ray Allen, the two-time NBA Champion and Naismith Memorial Basketball Hall of Fame inductee. The design is inspired from the city of Miami. The Centro Stile Maserati worked closely with Ray to bring to life his love for Miami. The event was graciously marked by Allen’s presence, who then shared his life story.

Ray Allen is known for his exciting dunks during the 90s and his impeccable three-point shooting that awarded LeBron James his second championship ring as a Miami Heat. Allen is in love with the city of Miami, and that’s exactly what the designers at Maserati has given him with his new one-off Levante.

The customized Levante GTS sports a Blu Astro tri-coat exterior paint. This color is inspired by the cosmic azure of the galaxy, and is a majestic representation of the city of Miami. The car looks sportier, thanks to the exquisite finish. Inside, the Levante GTS One of One is bursting with blue denim interior trims. Also, you can find carbon fiber accents, along with Ray Allen’s signature on the back of the headrests and the “for Ray” engraving on the door sills. Other cabin details include basketball-inspired accents found on the floor mats. The exterior sports  the deep dark chrome finishing’s and the carbon fiber accents on the side mirror and door handles.

About ONE OF ONE: NEW CUSTOMIZATION PROGRAM by Maserati

The ONE OF ONE customisation program by Maserati features Italian artisanal craftsmanship with the finest selection from thousands of interior and exterior options to meet your personal needs and tastes. Whether it’s a favorite color palette, material or design inspiration, the Maserati design team works closely with each client to create a vehicle, as unique as each person who drives it. This program is an epitome of Maserati’s unique ability to craft customised one-of-a-kind automobiles. This ONE OF ONE program will roll out in North America soon.